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Previous Volume 333:734 September 14, 1995 Number 11 Next

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To the Editor: The Journal was recently praised by the Columbia Journalism Review¹ for its part in persuading the Marvel Comics Group to remove cigarettes from its trading cards (May 5, 1994, issue).² Although Marvel may look like a hero for doing this, its behavior says otherwise. In the pages of its comics, heroes and villains continue to smoke and model this behavior for children and youths. Recently, teenage smokers have been added whose behavior goes unquestioned. Their smoking becomes part of the story line and serves to emphasize their personalities as tough, cool characters.

As important sources of behavior . . . [Full Text of this Article]

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