The Cigarette Business; Ashes to Ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris

doi:10.1056/NEJM199609263351317

Volume 335:981		September 26, 1996		Number 13

The Cigarette Business
Ashes to Ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris

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By Richard Kluger. 807 pp. New York, Alfred A. Knopf, 1996. $35. ISBN 0-394-57076-6.

Kluger's newest work, about Camel, Chesterfield, Lucky Strike,Old Gold, Pall Mall, and Marlboro cigarettes, is the definitivehistory of the cigarette in this country. It tells how BuckDuke and Dick Reynolds created the foundations of empires withclassic all-American, rags-to-riches grit and determination.Throughout the saga of advertising wars and titanic battlesfor market share, we glimpse figures dodging through the trees,guerrilla fighters issuing irritating and unpatriotic reportsof the dangers being foisted on the populace in the name offree enterprise. The book is exhaustively researched but readslike a finely plotted novel, intertwining the doings . . . [Full Text of this Article]