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Previous Volume 337:700 September 4, 1997 Number 10 Next

	Since this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

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The National Hardware Show was the site chosen for a joint news conference between a spokesperson for the American Medical Association (AMA) and the chief executive officer of the Sunbeam Corporation of Delray Beach, Florida. In their first-ever such arrangement with a commercial enterprise, the AMA had agreed to an exclusive endorsement of nine Sunbeam products, including scales, air cleaners, massagers, thermometers, vaporizers, and humidifiers. In exchange for the use of the AMA name and logo on these Sunbeam products and in advertisements, the medical organization would receive an undisclosed royalty for each item sold, and health information would be . . . [Full Text of this Article]

References

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