Government officials around the world now recognize what industryexecutives have long understood the tobacco businessis fundamentally a global enterprise.1 The sale of raw leafand finished products, the smuggling of cigarettes to evadetaxes, and the effects of print and television advertising allcross national borders. The consequences of this enterpriseare staggering by the year 2020, an estimated 8.4 millionpeople will die annually from tobacco-related diseases, morethan two thirds of them in developing countries.2 If currenttrends continue, more people will perish annually from tobacco-relatedillness than from any single disease.
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