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Previous Volume 346:523-524 February 14, 2002 Number 7 Next

	Since this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

	Full Text PDF PDA Full Text Purchase this article Editorial by Wolfe, S. M. Editorial by Holmer, A. F. Add to Personal Archive Add to Citation Manager Notify a Friend E-mail When Cited Related Article by Rosenthal, M. B. Related Article by Lee, T. H. PubMed Citation

A decade ago, people who manufactured products for therapeutic or diagnostic use in medicine targeted their marketing campaigns only at health professionals. The reasoning was that the use of such products required medical sophistication beyond that found among people without specific medical education and training. A learned intermediary — i.e., a health care professional — reviewed the patient's condition, educated the patient, and made the decisions about diagnostic and therapeutic approaches. During the past five years, the marketing of health care products has begun to bypass the health care professional and aim directly at the consumer. It is now practically . . . [Full Text of this Article]

References

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• Chao, B. A. (2005). Evaluating the educational content of direct-to-consumer fulfillment materials. Am J Health Syst Pharm 62: 620-625 [Abstract] [Full Text]  
• Berlin, L. (2003). Potential Legal Ramifications of Whole-Body CT Screening: Taking a Peek into Pandora's Box. Am. J. Roentgenol. 180: 317-322 [Full Text]