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Volume 346:529-531 February 14, 2002 Number 7
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Direct-to-Consumer Marketing of High-Technology Screening Tests

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 by Drazen, J. M.
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 by Wolfe, S. M.
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 by Holmer, A. F.
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Increasingly, entrepreneurs, including physicians, are offering to the general public high-technology screening tests that are not covered by most health insurance plans. These tests are frequently being marketed directly to consumers by radio, the print media, the Internet, and other media.1,2 People who undergo these tests pay fees that generally range from $300 to $1,000.3

The physicians who offer these services assert that screening with new testing technology can improve outcomes, particularly for people at high risk for coronary disease, lung cancer, and certain other conditions. Clinical research to explore these issues is under way but thus far has not . . . [Full Text of this Article]

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Direct-to-Consumer Marketing
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