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Previous Volume 354:2527-2529 June 15, 2006 Number 24 Next

	Since this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

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Everyone knows that American children are becoming fatter, but not everyone agrees on the cause. Many of today's children routinely consume more calories than they expend in physical activity, but this imbalance results from many recent changes in home, school, and neighborhood environments. Concerned about the health and economic costs of childhood obesity, in 2004 Congress asked the Centers for Disease Control and Prevention to examine one potential cause — the marketing of foods directly to children. The result is a new Institute of Medicine (IOM) study, Food Marketing to Children and Youth: Threat or Opportunity,¹ that provides a chilling . . . [Full Text of this Article]

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Dr. Nestle is a professor of nutrition, food studies, and public health at New York University, New York.

An interview with Dr. Nestle can be heard at www.nejm.org.

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