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Correspondence
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Volume 329:1661-1662 November 25, 1993 Number 22
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Inadvertent Placement of an Advertisement

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 by The Diabetes Control and Complications Trial Research Group
To the Editor: An advertisement caught my eye in the September 30 issue of the Journal. The advertisement was for a home glucose monitor. Surprisingly, it was on the page facing the lead article concerning the very encouraging results of "tight" glycemic control in delaying the development of complications of diabetes mellitus.1 Was this an amazing coincidence, or the result of careful planning and cooperation between the Journal and the equipment manufacturer? A more fortuitous placement seems unimaginable for this product's advertisement. Furthermore, the advertisement refers to "tighter control" as "the news of the decade," implying a connection with the . . . [Full Text of this Article]


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