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Previous Volume 330:724-725 March 10, 1994 Number 10 Next

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(Contributions to the Study of Mass Media and Communications. No. 41.) By Joseph C. Fisher. 195 pp. Westport, Conn., Greenwood Press, 1993. $55. ISBN 0-313-28959-X.

Myths die hard, especially when fueled by a steady diet of facile truisms used to calm society's fear of uncertainty. Moreover, myth bashing is politically incorrect and a risky business for anyone who disturbs entrenched beliefs or exposes exaggerated claims. Copernicus, for instance, changed the earth-centered idea of the universe and was not only reviled for his trouble but also treated as a pariah for centuries.

Now, a brave new book enters the fray to upend the popular claim that alcohol advertising contributes to problems with alcohol. The claim that people can be led down the garden path not only . . . [Full Text of this Article]

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