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Correspondence
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Volume 331:676 September 8, 1994 Number 10
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Buying Editorials: A Response

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To the Editor: Dr. Brennan's argument for better disclosure of collaboration between pharmaceutical companies and academic medicine (see the Sounding Board article elsewhere in this issue) merits serious consideration. However, the portrayal of the part public-relations companies play in such collaborations -- in particular, the writing of editorials -- is misleading.

One role of public-relations companies in this regard is to help researchers communicate their thoughts and opinions. We offer expertise in writing and editing to facilitate and expedite the expression of the author's viewpoint, with whatever assistance he or she chooses. All the physicians who work with us have . . . [Full Text of this Article]




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