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Previous Volume 331:1350-1353 November 17, 1994 Number 20 Next

	Since this article has no abstract, we have provided an extract of the first 100 words of the full text and any section headings.

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In today's prescription-drug marketplace a host of similar products compete for essentially the same population of patients. Between 1989 and 1993, for example, the Center for Drug Evaluation and Research of the Food and Drug Administration (FDA) approved 127 new molecular entities (excluding generic drugs), but only a minority offered a clear clinical advantage over existing therapies¹. Many of the others are considered "me too" drugs because they are so similar to brand-name drugs already on the market.

The preponderance of "me too" drugs has created a highly competitive marketplace for prescription drugs. Pharmaceutical companies are waging aggressive campaigns . . . [Full Text of this Article]

Crowded Therapeutic Classes

Seeding Trials

False and Misleading Claims

Switch Campaigns

Conclusions

Source Information

From the Food and Drug Administration, Department of Health and Human Services, Rockville, Md.

Address reprint requests to Ms. Rose at the FDA, Division of Drug Marketing, Advertising, and Communications, HFD-240, 5600 Fishers Ln., Rockville, MD 20857.

References

Related Letters:

Drug Promotion
Hoberman D., Puma J. L., Cohen S. N., Mossinghoff G. J., Stryer D. B., Bero L. A., Kalish R. S., Kessler D. A., Rose J. L., Temple R. J., Schapiro R., Griffin J. P., Stern R. S.
Extract | Full Text  
N Engl J Med 1995; 332:1031-1033, Apr 13, 1995. Correspondence

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