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Volume 339:1722 December 3, 1998 Number 23

The Blues: A history of the Blue Cross and Blue Shield system

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By Robert Cunningham III and Robert M. Cunningham, Jr. 311 pp., illustrated. De Kalb, Ill., Northern Illinois University Press, 1997. $36. ISBN 0-87580-224-9.

In this era of intense market-driven competition among health plans, with nonprofit organizations becoming less distinguishable from their for-profit counterparts, it is easy to forget the origins of private health insurance in the United States and the early notions of prepayment that accompanied them. The birth of the Blue Cross organization and its strong commitment to community service are recounted in The Blues. Most readers, when confronted with a historical work sponsored by the very organization whose story is being told, would naturally be skeptical about its truthfulness. Some, therefore, may assume the worst about The Blues, whose authors . . . [Full Text of this Article]




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