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Correspondence
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Volume 339:2024-2025 December 31, 1998 Number 27
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Cal Ripken, Jr., and Prinivil

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To the Editor: It is no secret that product endorsements provide a lucrative supplement to the day jobs of celebrities and athletes. Sports great Michael Jordan is the perfect example of this, making $47 million last year in endorsements alone.1 Another sports hero, Cal Ripken, Jr., made $6.5 million in product endorsements last year.1 As a resident of Baltimore, I see the baseball great's face on everything from roller-coaster rides to milk cartons. But imagine my surprise when I opened up not Sports Illustrated but the Journal and saw a picture of Cal Ripken, Jr., in a Prinivil (lisinopril) baseball . . . [Full Text of this Article]

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