The public appetite for health information seems insatiable,as evidenced by the daily appearance in the news media of storiestouting new medical breakthroughs, the proliferation of health-relatedWeb sites, and the growth of direct-to-consumer pharmaceuticaladvertising.1 So important has media coverage of medical researchbecome that many believe it sets the agenda not only for thepublic, but also for researchers and physicians.2
There is substantial concern that coverage of medicine by thenews media is of uneven quality and that it sometimes misleadsas much as it informs. In this issue of the Journal, Moynihanand colleagues report . . . [Full Text of this Article]
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