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Perspective
Volume 354:1977-1981 May 11, 2006 Number 19
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Fighting HIV — Lessons from Brazil
Susan Okie, M.D.

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In Brazil this past February, during the week before Carnaval, the pre-Lenten bacchanal of parades and street parties, citizens who ventured out to catch a bus, buy a beer, or mail a letter were likely to be reminded by their government to use condoms. Postal customers received condom brochures along with their stamps. Public health officials contracted with Coca-Cola distributors to deliver condom posters to bars along with the soft drink. In a television commercial on the country's most popular soap-opera network, a famous comedian riffed on strategies for remembering not to leave home without a condom. In the northeastern . . . [Full Text of this Article]


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Dr. Okie is a contributing editor of the Journal.

An interview with Chris Beyrer can be heard at www.nejm.org.


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