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As a child, Allan Brandt recalls at the start of this superb book, he was fascinated by the billboard in Times Square that featured the fabled Camel Man, blowing "endless perfect smoke rings into the neon-lit night sky." For Brandt, who teaches the history of medicine and science at Harvard University, that childhood fascination led to a punishing ambition: to write the definitive history of the cigarette as a cultural icon and a public health nightmare. He began the project in the late 1980s, but new sources and developments kept changing its contours. Rather than rushing to publish, Brandt took
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